How Do LinkedIn Page Follow Invitations Work?
Who can send them, how monthly credits work, and what to check before inviting people to follow a business Page.
LinkedIn Page follow invitations let eligible Page admins invite people to follow a business Page. The standard option is to invite first-degree connections, and each standard invitation uses a monthly credit shared by the Page's admins. Premium automatic invitations to content engagers are a separate option and do not use credits.
Some options depend on Page access, setup, and subscription. Check the current invitation balance and choices in the Page admin view because LinkedIn says availability and credit limits can change.
On this page
- Who can invite people to follow a LinkedIn Page?
- Does following a Page connect someone to an admin?
- What must be set up before inviting?
- How do you send an invitation?
- How do LinkedIn Page invitation credits work?
- What extra options come with Premium Company Page?
- How should a business use invitations?
- Can you view or cancel sent invitations?
- Frequently asked questions
Who can invite people to follow a LinkedIn Page?
A super admin or content admin can invite first-degree connections to follow a Page they manage. LinkedIn's invitation guide recommends choosing people who are likely to be interested in the Page, rather than sending every invitation to anyone available.
The invitation is about following the Page. It is not a personal connection request from the recipient to the admin. LinkedIn says the recipient can see the name of the person who sent a standard invitation.
That visibility is useful to remember when several admins share the Page's invitation credits. An invite represents a real person associated with the Page, so choose recipients thoughtfully and avoid making the invitation feel like unsolicited bulk outreach.
See LinkedIn's official guide to invitations to follow a LinkedIn Page.
Does following a Page connect someone to an admin?
No. Following a Page and connecting with a person are different actions. LinkedIn describes a Page as representing an organization and a profile as representing an individual.
| Action | What it relates to |
|---|---|
| Follow a Page | Updates from the organization represented by the Page |
| Connect with a member | A personal connection between two LinkedIn profiles |
A Page invitation asks the recipient to follow the organization. It does not create a new personal connection with the admin who sent it. See LinkedIn's explanation of the difference between a profile and a Page.
What must be set up before inviting?
Complete Page details before using the invite feature. LinkedIn's help instructions list Overview, Industry, and Company size as required Page fields. If the Page supports multiple languages, LinkedIn says its Description should be completed for each language.
LinkedIn also says an admin needs a minimum number of profile connections before the invite option appears, but its help page does not state a specific threshold. Do not rely on a number from an old guide or a third-party post.
If the Page view displays Unlock invites, check the required Page sections and the invite eligibility notes. The feature may also be unavailable when the Page does not meet LinkedIn's current conditions. Use what appears in the live Page admin view as the practical check.
LinkedIn's instructions for inviting connections describe the Page details to complete and the desktop and mobile entry points.
How do you send a LinkedIn Page follow invitation?
Invite to follow is available from the Page's admin view. The labels can differ between desktop and mobile, so follow the menu currently shown for your account.
| Device | Starting point | Next steps |
|---|---|---|
| Desktop | Page admin view, then Invite to follow | Search or filter connections, select relevant people, review the choices, and send invitations |
| Mobile | Page Dashboard, then Share page and Invite connections | Find and select connections, review the selection, and send invitations |
- Open the Page you manage and switch to its admin view.
- On desktop, choose Invite to follow. On mobile, LinkedIn's help guide describes Dashboard, then Share page, then Invite connections.
- Search for or filter first-degree connections who are likely to care about the Page.
- Review the selected people and the available invitation balance.
- Send only the invitations you intend to send.
If the option is missing, check that you have the right Page admin role and that the Page details are complete. Also check whether the Page has reached its available monthly credit balance.
How do LinkedIn Page invitation credits work?
One credit per invitation. Credits are assigned to the Page and shared across its admins, so one admin's invitations affect the balance available to the others.
| Invitation event | What LinkedIn says happens |
|---|---|
| Invitation sent | One credit is used |
| Invitation accepted | The credit is returned to the Page balance; LinkedIn says it can take up to 72 hours to appear |
| Invitation rejected or withdrawn | The credit is removed from the balance |
| Monthly renewal | The Page's invitation credit limit renews on the first day of the month |
The exact number of credits available can change. LinkedIn says it is changing credit availability for free and Premium Company Pages gradually. Check the balance displayed in the Page admin view instead of assuming every Page has the same limit.
LinkedIn says the available credit balance appears in the Invite connections view. Check it before each invitation round, especially if other admins also send invites for the same Page.
If the monthly balance is exhausted, LinkedIn says you cannot send more invitations until credits renew, unless the Page is eligible for a higher limit through Premium Company Page. Check current eligibility and terms before making a subscription decision.
For more detail, read LinkedIn's current invitation limits guide.
What extra invitation options come with Premium Company Page?
Premium Company Page can add invitation options beyond first-degree connections. LinkedIn describes options for inviting followers of similar Pages and for inviting people who engaged with Page content. Availability can be gradual, so not every eligible Page will see each option.
LinkedIn's separate auto-invite help page says automatic invitations to content engagers require a Premium Company Page subscription and super admin access. It also says these automatic invitations do not use invitation credits. Check the current settings before relying on automation.
These are Page features, not a promise that an invitee will follow. Recipients choose whether to accept. Use automatic invitations only when the Page's content and audience are a genuine fit.
See LinkedIn's instructions for automatic Page invitations.
How should a business use Page invitations?
Relevant connections should be the priority. LinkedIn recommends choosing people likely to be interested in the Page, and its invitation help explains that the recipient can see who sent it.
- Choose likely audience members: prioritize people who have a genuine reason to follow the business Page.
- Coordinate admins: agree who is inviting people and check the shared credit balance first.
- Keep the Page useful: make sure the Page description and recent updates explain what followers will get.
- Track accepted follows: compare the Page's follower count and content response after an invitation round, without assuming every change came from invites alone.
Invitations are one way to introduce a Page to existing connections. They do not replace useful posts, a clear Page description, or a reason for someone to keep following.
Before inviting, view the Page as a recipient might. Check that its name and description make the organization clear and that recent posts show what a follower can expect. This readiness check cannot guarantee acceptance, but it helps the invitation lead to a complete, useful Page.
For a broader plan across channels, see our guide to social media for local businesses in India.
Can you view or cancel sent invitations?
Yes. LinkedIn lets you view or withdraw sent invitations through Manage invitations. To withdraw one, go to My Network, choose See all in Invitations, then Sent and Pages, and select Withdraw beside the invitation.
Withdrawing an invitation does not return its credit to the Page's monthly balance. Automatic invitations to content engagers are not listed in Manage invitations and cannot be withdrawn there.
Use LinkedIn's current guide to managing Page invitations if the menu names differ in your account.
Frequently asked questions
Do you need to be an admin to invite people to follow a LinkedIn Page?
For a Page you manage, LinkedIn says you need to be a super admin or content admin.
Can you invite people who are not first-degree connections?
LinkedIn describes invitations to followers of similar Pages and content engagers as Premium Company Page options. Availability varies, so check the Page's current invite menu.
Do LinkedIn Page invitations use credits?
Yes. LinkedIn says sending an invitation uses one credit, and Page admins share the balance.
Do you get an invitation credit back if someone accepts?
LinkedIn says an accepted invitation returns the credit. It can take up to 72 hours for the balance to update.
When do LinkedIn Page invitation credits renew?
LinkedIn says the monthly invitation credit limit renews on the first day of each month.
Does sending an invitation guarantee a new Page follower?
No. The invitation gives the person a choice to follow the Page. They decide whether to accept.
Bottom line: LinkedIn Page invitations are a useful way to reach relevant first-degree connections, but they use a shared monthly credit balance and do not guarantee a follow.
Build invitations into a consistent, useful publishing routine.
Read the 30-day local business social media plan